Moz Alternatives That Will Help You Nail Your SEO

SEO tools are crucial for boosting website rankings and driving traffic, and Moz is one of the most popular options out there. However, its price can be a barrier, especially for small businesses or individuals just starting out. For those looking for more budget-friendly choices, here’s a list of the best Moz alternatives to consider.

Whether looking for a full SEO toolset, keyword research tools, backlink analysis, or rank tracking, these Moz alternatives provide solid options. By the end of this post, there will be a clear understanding of the best alternatives and which one fits specific needs and budgets. Let’s explore these choices.

Important Features to Consider in Moz Alternatives

When choosing a Moz alternative, several key features are crucial for achieving SEO success. Here’s what to look for:

• Keyword Tracking: Look for tools that provide real-time keyword ranking updates, customizable reports, and support for multiple search engines.
• Backlink Analysis: Choose tools that offer insights into high-quality backlinks, identify toxic links, and assist with link-building, including competitor analysis.
• On-Page SEO Audit: A solid SEO audit tool should scan for technical issues, content optimization, and user experience, providing actionable recommendations.
• Competitor Analysis: Use tools that track competitor rankings, backlinks, and social media presence, offering detailed and customizable reports.

Using Free SEO Tools by feedthebot can improve both on-page and off-page optimization. Tools like the Page Speed Tool, Link Report, and ALT Tag Checker help enhance website performance and simplify tasks like tracking keywords, auditing your site, and analyzing backlinks.

Reasons to Consider Moz Alternatives

There are several reasons to consider alternatives to Moz, despite its popularity. First, Moz has a steep learning curve, which can be overwhelming for new users and takes time to master. Additionally, Moz hasn’t introduced many new tools or features in recent years, meaning users might miss out on more advanced and modern SEO tools available on the market. While Moz’s link analysis is still good, it’s not as powerful as some of the other tools available today. Lastly, Moz can be quite expensive, making it less appealing for small businesses or solo entrepreneurs.

That said, Moz remains a valuable tool for many, but for those looking for something different or more budget-friendly, there are plenty of excellent alternatives to explore.

Top SEO Tools to Consider Instead of Moz

Semrush

SEMrush is a robust SEO tool designed for marketers looking for a comprehensive platform that offers more than just keyword research and site audits. It provides advanced features such as competitive intelligence, social media tracking, and a PPC keyword tool, making it an all-in-one solution for digital marketing efforts. 

With access to a vast database of over 20 billion keywords and 310 million ads, SEMrush delivers valuable insights into competitor strategies, helping businesses gain a competitive edge.

Key Features:

• Keyword Tracking: Keep track of keyword rankings and analyze their performance over time.
• Competitor Analysis: Study competitor strategies to uncover opportunities for growth and improvement.
• Rank Tracking: Monitor the search rankings of specific web pages to assess progress.
• Topic Research: Find new content ideas and enhance your content marketing efforts.
• Backlink Analysis: Analyze your site’s backlink profile to strengthen your link-building strategy.
• Site Audit: Conduct detailed audits to detect and resolve SEO issues on your website.

Semrush offers three pricing plans for various business needs. The Pro plan costs $139.95/month, ideal for small teams, with 5 projects, 500 keyword tracking, and 10,000 results per report. The Guru plan, at $249.95/month, suits mid-sized businesses with 15 projects, 1,500 keyword tracking, and 30,000 results per report, plus extras like the Content Marketing Toolkit. For larger enterprises, the Business plan is priced at $499.95/month, offering 40 projects, 5,000 keyword tracking, 50,000 results per report, and advanced features such as API access and PLA analytics.

Ahrefs

Ahrefs offers a wide array of features, including competitor analysis, backlink tracking, keyword recommendations, broken link detection, SEO audits, and brand mention monitoring. It also supports content research for trending topics and rank tracking to compare your search performance against competitors.

Ahrefs boasts a vast database with over 12.8 billion keywords, 13.4 billion indexed pages for content research, and 212.3 million domains in its backlink index. However, some users have noted occasional inaccuracies in data estimates and challenges in interpreting the data. Additionally, like Moz Pro, Ahrefs does not provide specialized tools for local SEO, so a separate solution would be needed for businesses focused on local markets.

Key Features:

• Keywords Explorer: Uncover valuable keywords and access in-depth metrics to assess their potential.
• Rank Tracker: Keep track of keyword rankings on both desktop and mobile, helping to monitor progress over time.
• SERP Comparison: Compare page rankings across different time frames or between various keywords to spot areas for improvement.
• Website Auditing: Conduct comprehensive SEO audits to detect and resolve issues affecting website performance.
• Backlink Analysis: Examine your backlink profile, identify link-building opportunities, and evaluate the quality of backlinks.
• Content Explorer: Explore popular content within your niche by analyzing factors such as social shares and backlinks to refine your content strategy.

Ahrefs offers four pricing plans tailored to different business needs. The Lite plan starts at $129/month for 5 projects and 6 months of data. The Standard plan is $249/month with support for 20 projects, 2 years of data, and up to 5 additional users at $60 each. The Advanced plan costs $449/month, supporting 50 projects, 5 years of data, and 10 additional users at $80 each. The Enterprise plan is $14,990/year, covering 100 projects, unlimited data, and up to 3 users, with extras at $1,000 per year. Annual payments offer 2 free months.

Serpstat

Serpstat is a versatile SEO platform that helps improve search engine performance with a wide array of tools. It offers users a clear view of how their SEO strategies impact search rankings and provides the ability to monitor, audit, and optimize website performance.

Key Features:

• Position Tracking: Track keyword rankings and see where your website stands in search results.
• Website Auditing: Conduct comprehensive audits to evaluate the current SEO health of your site and pinpoint areas for improvement.
• Competitor Rank Analysis: Identify competitors, evaluate their SEO strategies, and discover keyword opportunities to stay competitive.

Serpstat provides four pricing plans tailored to different needs. The Individual plan starts at $59/month for 5 projects, perfect for freelancers. The Team plan is priced at $119/month and includes features like Batch Analysis and Team Management. The Agency plan is available for $479/month, offering more projects, credits, and White Label options for larger teams. Custom enterprise plans are available upon request, and discounts are available for annual subscriptions.

SE Ranking

SE Ranking is a cost-effective SEO tool that offers a complete suite of features, making it a solid alternative to Moz. It supports keyword rank tracking, site audits, backlink analysis, and competitor research, making it a great option for small to mid-sized businesses and agencies looking for user-friendly, affordable SEO tools.

Key Features:

• Rank Tracking: Track keyword performance across different search engines.
• Website Audits: Run in-depth audits to identify and fix SEO issues on your site.
• Backlink Analysis: Evaluate backlink quality and track link-building progress.
• Competitor Research: Gain insights into competitor strategies to stay ahead.
• On-Page SEO Audits: Optimize your web pages for better search visibility.
• Local SEO Tools: Track local search rankings and improve local SEO with map tracking.

SE Ranking offers three pricing tiers. The Essential plan starts at $52/month, supporting 1 manager seat, 5 projects, and tracking for 500 keywords daily. The Pro plan is $95.20/month, offering 3 manager seats, 30 projects, and tracking for 2,000 keywords. The Business plan is $207.20/month, providing 5 manager seats, unlimited projects, and tracking for 5,000 keywords daily. Discounts are available for annual payments.

Similarweb

Similarweb is an excellent alternative to Moz, offering detailed insights into various aspects of SEO performance. It enables users to analyze website traffic, keep track of competitors, and identify opportunities for improvement. This tool is especially beneficial for businesses seeking to enhance their SEO strategies through comprehensive data analysis.

Key Features:

• Competitor Analysis: Keep track of competitors’ strategies and adjust your campaigns for better performance.
• Traffic Analysis: Examine traffic volumes on your website and competitors’ sites to discover growth opportunities.
• Keyword Analysis: Get deep insights into keyword trends and performance to improve organic search results.

Similarweb’s Starter plan is perfect for entrepreneurs focusing on traffic analysis and competitive research. It is priced at $125 per user/month when billed annually or $149 per user/month with monthly billing, making it ideal for those looking to gain insights into competitor and traffic performance.

SpyFu

SpyFu is a comprehensive SEO tool that helps users analyze both their website’s SEO performance and that of competitors. It offers detailed insights into keyword research, backlink profiles, and competitor strategies, making it a valuable resource for refining SEO efforts and gaining a competitive advantage.

Key Features:

• Keyword Research: Find new keyword opportunities and monitor their performance over time.
• Backlink Analysis: Evaluate the source of backlinks and use the insights to strengthen your link-building strategy.
• Competitor Analysis: Analyze competitors’ rankings, keywords, and backlinks to optimize your own strategy.

SpyFu offers three pricing options: the Basic plan starts at $39/month, the Professional plan costs $79/month, and there is a Limited Time Offer with the Basic plan available for $9/month and the Pro plan for $49/month. These pricing plans provide flexibility based on the level of SEO analysis and competitor insights needed.

Screaming Frog SEO Spider

Screaming Frog is a powerful alternative to Moz, focusing on technical SEO audits. It excels at crawling websites to uncover key issues like broken links, duplicate content, and meta tag errors, making it ideal for SEO specialists aiming to improve site structure and resolve technical problems that impact rankings.

Key Features:

• Comprehensive Crawling: Crawl websites and extract key data such as page titles, meta descriptions, and response codes.
• Technical SEO Audits: Identify and resolve issues like broken links, duplicate content, and metadata errors.
• Customization: Integrates with Google Analytics and Search Console for deeper data analysis and reporting.
• Actionable Insights: Provides immediate insights, especially useful for large websites, where manual audits are not practical.

Screaming Frog offers a Free version with limited features, ideal for small websites and basic audits. The Paid version costs $259 per year and unlocks advanced features, including comprehensive crawling, deeper analysis, and integrations, making it suitable for businesses of all sizes.

Mangools

Mangools is an all-in-one SEO toolset featuring KWFinder, SERPChecker, SERPWatcher, and LinkMiner, offering a comprehensive alternative to Moz. It stands out for its user-friendly interface and visually appealing design, making it easy to navigate and analyze SEO data.  Mangools is particularly well-suited for freelancers and small businesses due to its affordability and the robust features it offers.

Key Features:

• Keyword Research: Perform in-depth keyword research with KWFinder to discover valuable keyword opportunities.
• Rank Tracking: Track your website’s search engine rankings over time with SERPWatcher.
• SERP Analysis: Analyze search engine results with SERPChecker to better understand ranking factors.
• Backlink Monitoring: Use LinkMiner to monitor backlinks and identify opportunities for link-building.

Mangools offers four pricing plans to suit different needs. The Entry Plan costs $19.90/month with 25 keyword lookups per day and 50 keyword suggestions per search. The Basic Plan is $29.90/month, offering 100 lookups and 200 keyword suggestions. The Premium Plan at $44.90/month provides 500 lookups and unlimited suggestions. The Agency Plan is $89.90/month, supporting 1,200 lookups per day with unlimited keyword suggestions.

Majestic

Majestic is an exceptional tool for businesses prioritizing link-building, offering advanced backlink analysis features that surpass Moz’s capabilities. With specialized metrics like Trust Flow and Citation Flow, Majestic helps users evaluate the quality and authority of backlinks, making it ideal for those focused on building high-quality links and improving domain authority.

Key Features:

• Trust Flow & Citation Flow: Evaluate the quality and influence of backlinks to enhance link-building strategies.
• Backlink Campaigns: Analyze backlink profiles to monitor performance and identify link-building opportunities.
• Site Explorer: Get detailed insights into the backlink profiles of any website.
• Keyword Generator: Discover valuable keywords for content optimization.
• Link Context: Analyze the context of backlinks, including the surrounding content and link placement.
• Historical Index: Access extensive historical data to track backlink performance over time.

Majestic offers three pricing plans. The Lite Plan costs $49.99/month and is ideal for auditing a small group of sites, providing 1 million analysis units, Fresh Index access, and tools like Site Explorer and Trust Flow. The Pro Plan at $99.99/month is suited for agencies, offering 20 million analysis units and features like the Historic Index, Raw Data Exports, and Rank Tracking. The API Plan is priced at $399.99/month, designed for agencies or developers needing 100 million analysis units and direct API access for advanced customization.

Ubersuggest

Ubersuggest, developed by Neil Patel, is an affordable SEO tool tailored for small to medium-sized businesses. It provides essential features such as keyword research, site audits, backlink analysis, and rank tracking, making it an all-in-one solution for improving SEO performance. Ubersuggest’s simplicity and budget-friendly pricing make it a great choice for beginners and businesses with limited resources.

Key Features:

• Keyword Research: Discover new keyword opportunities to enhance SEO efforts.
• Site Audits: Perform detailed website audits to identify technical issues and optimize your site.
• Backlink Analysis: Analyze and track backlinks to improve link-building strategies.
• Rank Tracking: Monitor keyword rankings to assess performance over time.
• Competitor Analysis: Gain valuable insights into competitor strategies to enhance your own SEO approach.

Ubersuggest offers three pricing tiers. The Individual Plan is $12/month for one website, including 150 searches/day, analysis of 5 competitors per domain, 1,000 page scans, and tracking for 125 keywords. The Business Plan costs $20/month for 2-7 websites, providing 300 searches/day, 10 competitors per domain, 5,000 page scans, and tracking for 150 keywords. The Enterprise Plan is priced at $40/month for 8-15 websites, offering 900 searches/day, analysis of 15 competitors per domain, 10,000 page scans, and tracking for 300 keywords.

Conductor

Conductor is a robust enterprise-level SEO tool designed to help businesses enhance their search performance and achieve better results. It offers advanced features for optimizing search rankings, creating high-quality content, and monitoring website health. Conductor is particularly well-suited for large companies seeking comprehensive SEO management and growth strategies.

Key Features:

• Keyword Research: Identify high-value keywords to improve rankings and stay ahead of competitors.
• Content Creation: Utilize AI-driven content recommendations to create optimized blogs and articles for driving traffic.
• Keyword Tracking: Access unlimited keyword tracking to monitor search performance and adjust strategies.
• Website Health Tracking: Conduct audits, run A/B tests, and track website performance to maintain optimal SEO.

Conductor offers custom pricing tailored to the specific needs of each business. For enterprise clients, pricing details are available upon request.

BrightEdge

BrightEdge is an enterprise-grade SEO platform that provides real-time data, actionable recommendations, and comprehensive rank tracking. It serves as a robust alternative to Moz, offering businesses the tools they need to improve visibility, relevance, and overall SEO performance. With its advanced analytics and content optimization features, BrightEdge is tailored for companies aiming to maximize their online presence.

Key Features:

• Opportunity Forecasting: Predict potential gains in traffic and revenue by optimizing content and SEO strategies.
• Content Recommendations: Receive detailed insights and recommendations to improve content visibility and performance.
• Keyword Reporting: Get in-depth reports on how keywords are performing and how they engage target audiences.
• Website Monitoring: Track, audit, and fix website issues that could negatively impact SEO, ensuring optimal performance.

BrightEdge offers customized pricing based on the specific needs of the business. For enterprise-level clients, pricing is available upon request.

Raven Tools

Raven Tools is a comprehensive SEO platform that provides a wide range of features to help businesses monitor and improve their SEO performance. It offers tools for backlink exploration, website auditing, rank tracking, and keyword research, making it a solid alternative to Moz for businesses of all sizes.

Key Features:

• Backlink Explorer: Analyze the backlink profiles of your website and competitors to find link-building opportunities.
• Website Auditing: Conduct audits to identify and fix issues that could be affecting your website’s search rankings.
• Rank Tracking: Track keyword rankings to see how your website performs in search engine results pages (SERPs).
• Keyword Research: Discover valuable keywords that can help improve your visibility and drive qualified traffic to your site.

Raven Tools offers five pricing plans to suit different business needs. The Small Biz plan costs $39/month (or $468/year prepaid) with 2 domains, 2 users, and 1,500 position checks. The Start plan is $79/month (or $948/year prepaid) for 20 domains, 4 users, and 15,000 position checks. The Grow plan costs $139/month (or $1,668/year prepaid) for 80 domains, 8 users, and 20,000 position checks. The Thrive plan is $249/month (or $2,988/year prepaid) for 160 domains, 20 users, and 25,000 position checks. Finally, the Lead plan costs $399/month (or $4,788/year prepaid) for 320 domains, 40 users, and 30,000 position checks.

GrowthBar

GrowthBar is an AI-powered SEO tool designed to simplify the SEO process with features like keyword research, competitive analysis, and content generation suggestions. Unlike Moz, which focuses on more traditional SEO features such as site audits, GrowthBar emphasizes ease of use and AI-driven insights, making it ideal for marketers looking to optimize pages and generate content quickly. It’s especially suitable for startups and content creators who want to streamline SEO efforts without investing too much time in complex tools.

Key Features:

• AI-Powered Insights: Leverage AI to generate content ideas and improve website optimization.
• Keyword Research: Discover relevant keywords to help boost search rankings and visibility.
• Competitive Analysis: Analyze competitors’ strategies to identify opportunities for growth.
• Content Generation Suggestions: Use AI to receive suggestions for content that aligns with SEO best practices.

GrowthBar offers three pricing plans. The Standard plan costs $36/month and includes essential SEO tools for small-scale needs. The Pro plan is $74.25/month, providing more advanced features suited for growing teams. The Agency plan costs $149.25/month, ideal for larger teams and agencies managing multiple clients and campaigns.

Google Search Console

Google Search Console (GSC) is a must-have, free tool for monitoring website performance, tracking keyword rankings, and identifying indexing issues. While not a direct competitor to Moz, GSC offers essential insights directly from Google, allowing users to understand how their site is performing in search results. It’s particularly valuable for SEO professionals seeking to improve visibility and fix technical SEO problems.

Key Features:

• Keyword Performance Tracking: Monitor keyword rankings and see how well your site performs for specific search terms.
• Indexing Issues: Identify and fix issues that may prevent your pages from being indexed by Google.
• Impressions & Click-Through Rates (CTR): Get detailed data on how many people are seeing your site in search results and how many are clicking through.
• Technical SEO Monitoring: Troubleshoot technical issues such as mobile usability, structured data errors, and more.
• Direct Insights from Google: Access data straight from Google, offering unparalleled accuracy and insight into your website’s performance.

Google Search Console is completely free to use. It provides a wealth of valuable features, making it an essential tool for anyone looking to optimize their website for better search performance without any cost.

Rank Math

Rank Math is a robust WordPress SEO plugin that serves as a solid alternative to Moz for on-page SEO optimization. It offers a variety of advanced features such as schema markup, keyword tracking, and in-depth SEO analysis, helping WordPress users ensure their content is fully optimized for search engines. With a user-friendly dashboard and seamless integration with Google Analytics and Search Console, Rank Math provides everything needed to enhance SEO without the need for additional tools.

Key Features:

• On-Page SEO Optimization: Optimize your WordPress site’s content with features like keyword tracking and meta-tag management.
• Schema Markup: Easily implement schema markup to boost search engine visibility and improve how your content appears in search results.
• SEO Analysis: Get detailed insights into how your pages are performing and where to make improvements.
• Google Analytics & Search Console Integration: Access critical SEO data directly in your WordPress dashboard through integrations with Google’s tools.

Rank Math offers three pricing plans. The Pro Plan costs $4.92/month and is ideal for bloggers, individuals, and solopreneurs, providing all essential SEO tools. The Business Plan is $20.99/month, suited for freelancers, business owners, and agencies, offering more advanced features. The Agency Plan is priced at $49.99/month, designed for agency owners managing a high volume of clients and websites. All plans are billed annually.

How to Select the Best Moz Alternative

When picking the right Moz alternative, a few key factors should be considered:

• Budget: Start by considering your budget. Moz can be expensive, so find an alternative that aligns with your price range. Some options offer free plans, while others have tiered pricing based on features.
• Specific Needs: Identify the features you need, such as keyword research, backlink analysis, or on-page optimization. Choose a tool that meets those specific requirements.
• Ease of Use: User experience matters. Opt for a tool that has an intuitive interface and is easy to navigate.
• Customer Support: Good customer support is essential. Look for an alternative that provides responsive support to help resolve any issues quickly.

By considering these factors, finding the right Moz alternative that fits your needs and budget becomes much easier.

Conclusion

There are several alternatives to Moz that provide useful SEO tools at different prices and with various features. If you need keyword tracking, backlink analysis, content generation, or competitor research, these tools can improve your SEO efforts. Many of them offer capabilities suitable for businesses of all sizes, from small startups to large enterprises. By assessing your specific needs, budget, and the features of each tool, you can find the right Moz alternative to meet your SEO goals in a practical and cost-effective way.