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"Less is more"
No matter what style you chose for the look of your website, professional design is not about an overwhelming amount of eye-candy, enough to give your visitors an eyesore.
Visuals need to catch, keep and direct the attention of people... directly to the actual content you wish them to see. The ultimate test for web sites is rarely judging them by appearance. It's about profits.
The same rules go for the very first and most important visitor: the robot that will sweep through your pages with a critical eye. However programs do not appreciate art at all, overlook any messages written on images, and couldn't care less about flash animation.
A professional needs to know how to pay attention to both man and machine. For you will need to please both to get your business running.
"Googlefriendly = Design & Usability + ..."
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